There’s a lot of noise in all industries about the rush to become more green and transparent with their consumer. The outdoor industry has been doing so, before it became widely expected, and despite one brand gaining a lot of credit for it, the truth is, many others have been doing so in their own ways, under the radar.
Below details Mammut ‘s latest project, a series of Leftovers, utilising fabric which would normally get scrapped. Given patterns are cut for clothes, there must be a mountain of cotton going to landfill globally and I for one am happy to see this initiative and look forward to seeing what else they have in the pipeline. I am sure there will be some of you who say £30 for a t-shirt thats made from leftovers….. what?
Consider this, the fabric already was bought and being used by Mammut, all the scrapes then have to be put through same manufacturing (perhaps more) as the brands other garments and these T’s do come in at a lower price than the rest of their range. To me, anything that reduces a brand’s footprint and waste is a good move.
Press Release
In November 2019, Mammut will launch its first “Leftover” products. The Swiss mountain sports brand is utilising leftover fabrics from its production processes to create T-shirts in bright colors. Mammut aims to draw attention to the production waste issue in a transparent manner, which in turn also counteracts the wastage of high-quality resources. The outdoor equipment manufacturer will expand the project’s scope in the near future and will be adding further products to its Leftover Collection.
As part of the WE CARE strategy, Mammut strives to minimise the environmental footprint of its production processes and products in order to protect natural resources. Launched in 2019, the Leftover Project address this focus. For various reasons, the production of outdoor clothing inevitably leads to the creation of waste materials. These are usually stored and partly disposed of at a later stage – a widespread problem in the industry.
Mammut is counteracting this waste of resources by using the said remainders to produce high-quality products. The first step will be the T-shirts, which will be available in various styles and colors in November 2019. These colorful T-shirts tell the story of their production. Leftover pieces of fabric from the creation of other Mammut products are put to use instead of being collected and disposed of. The products from the Leftover Collection are, therefore, the result of active waste prevention and give unused materials a new purpose.
“We want to address the increasing, global waste problem in a transparent way and present a solution as a company. We’ve created something totally unique with these colorful T-shirts made from our leftovers. And these are just the first of a new range of products, which will be produced using material remainders,” says Adrian Huber, Head of Corporate Responsibility at Mammut Sports Group AG. The Leftover Collection will be expanded in the future to include products such as Midlayer jackets and bags. This enables Mammut to utilise high-quality resources in a meaningful way – completely in line with the “Waste no Waste” concept.
For more information on the range and to find stockists CLICK HERE
Press release supplied by Spring PR
James Mackeddie 