This past 12 months have seen a surge in running shoe companies dedicating resources to perfecting their speed machines, utilising technology more akin to F1, the Tour de France and fighter jets.
Carbon fiber
On enters this category, rubbing shoulders with a select few brands looking to propel runners to new PBs and records with its elite-level competition shoe, the Cloudboom. Built with an all-new compound Speedboard™ and shaped from countless hours with their elite athlete team, it is unapologetic in its dedication to flat out fury.
Twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard™ to kick right through the 42.2km/26.2 miles.
The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.
“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance.”
With a 9mm heel to toe drop, weighing in at 225g and only available in one colour, if other products in this category are anything to go by, the Cloudboom will not hang around for long on the shelves (most sizes have sold out at the time of writing).
The Cloudboom is available on www.on-running.com and select running shops at an SRP of £170.00.
Information and images provided by Aspire PR – This is not a sponsored post or paid advertisement
James Mackeddie 