On the back of a tough year for running events, it’s great to see brands continuing to support race series, furthermore, creating new partnerships.
COROS Wearables Inc., makers of performance endurance sports wearables, announced today that they are the Official GPS Watch Partner to the ultra-marathon events organiser, XNRG Events.
As part of the partnership, COROS aims to create a seamless and natural customer journey for first-time athletes thinking of competing in their first ultra-marathon. The partnership will also seek to benefit the more ‘battle-hardened multi-day athlete’, with the potential addition of future events as well the offering of prizes to race winners, event support, and perks for mutual partners.
Northern Europe Market Manager for COROS, Ben Clark said, “Partnering with XNRG will help to increase our foothold in the ultra-running community by ensuring that athletes can continue to attend some of the best events in the industry whilst also wearing a product that has been exclusively designed with them in mind. Our customers value having the best tools for the job, and what better way to test them than by going to compete in some of the best ultra-events the UK has to offer!”
Neil Thubron, owner of XNRG said, “We are excited to announce our working relationship with COROS as we are always looking for quality brands to partner with that will add value to our XNRG community. COROS is the perfect technology for our long-distance single-stage and multiday competitors, boasting great functionality and amazing battery life.”
Now, Neil gave me an early start at events, when I shot a handful of his ultras a few years back, which taught me a lot about the logistical challenges facing both race photographer and Race Director on multi day races.
I wish XNRG all the best in 2021 and hopefully you can all lace up soon for a start line.