Endurance | Adventure | Chill
A month or so ago inov-8 invited me to my first virtual launch, something that’s become the norm. Graphene infused soles have become something we have expected from the brand in recent years, from the fell, to trail and into the Cross Fit box, the harder wearing soles are a feature that’s almost a given…
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First launched in 2008, the X-TALON has been the inov-8’s best-selling off-road footwear franchise for more than a decade. It’s been my personal favourite from their range and accompanied me on some of my most memorable races, such as the Ring of Steall Skyrace. 11 years on from X-TALON from the first edition, inov-8 is…
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I’ve tested quite a few inov-8 products over the years, the majority of which have been shoes. From running in mudclaws and X-Talons at the Ring of Steall, to RoadClaws at the London Marathon and countless adventures in-between, I’ve covered many miles in the Lakes based grip experts. Yet, I’ve never purchased or been sent…
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If you’ve been following the Graphene revolution and more specifically inov-8‘s investment into creating world first shoe outsoles, utilising this wonder compound, then you may be thinking “haven’t we been here before?” You would be correct. As with many projects that are pushing beyond the established, things have a habit of taking a bit longer then…
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This time last year, I announced inov-8 were launching the World’s First Graphene running shoe. Since then we have seen the British brand launch the F-Lite G 290, G being the Graphene designation. Now, the brand based on the edge of the English Fells are launching the World’s First-ever Graphene Hiking Boots – the ROCLITE.…
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You may remember back in December, when I was able to share news of inov-8 working on a series of shoes, incorporating graphene into the outsole. Details were limited and despite several attempts, the team at inov-8 were tight lipped, not willing to say anything about their new products. Well, it’s time to reveal all.Normally…
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Press Release x inov-8 inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of…
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James Mackeddie 