Endurance | Adventure | Chill
A month or so ago inov-8 invited me to my first virtual launch, something that’s become the norm. Graphene infused soles have become something we have expected from the brand in recent years, from the fell, to trail and into the Cross Fit box, the harder wearing soles are a feature that’s almost a given…
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After reporting about the launch inov-8‘s new TERRAULTRA G 270, followed shortly by Damian Hall’s record breaking Pennine Way FKT, the graphene blended soles have been getting a lot of traction in the media and on trails across the world. But, as with as things Graphene soled, inov-8’s choice of colours can be a little…
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It’s been a quiet summer on the whole for new product launches. Yes they have happened and/or will have occurred, however, with much attention focused on what we can’t do and the limitations that has put on our ability to enter the mountains and trail networks, things may have gone under our radars. But not…
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First launched in 2008, the X-TALON has been the inov-8’s best-selling off-road footwear franchise for more than a decade. It’s been my personal favourite from their range and accompanied me on some of my most memorable races, such as the Ring of Steall Skyrace. 11 years on from X-TALON from the first edition, inov-8 is…
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Press Release x inov-8 inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of…
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James Mackeddie 