inov-8 give the TERRAULTRA G 270 a Scandi flick & my first running impressions

After reporting about the launch inov-8‘s new TERRAULTRA G 270, followed shortly by Damian Hall’s record breaking Pennine Way FKT, the graphene blended soles have been getting a lot of traction in the media and on trails across the world. But, as with as things Graphene soled, inov-8’s choice of colours can be a little…

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inov-8 update their green ultra endurance mile munching machine – the TERRAULTRA G 270

It’s been a quiet summer on the whole for new product launches. Yes they have happened and/or will have occurred, however, with much attention focused on what we can’t do and the limitations that has put on our ability to enter the mountains and trail networks, things may have gone under our radars. But not…

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First Look – inov-8 launch X-Talon G 235

First launched in 2008, the X-TALON has been the inov-8’s best-selling off-road footwear franchise for more than a decade. It’s been my personal favourite from their range and accompanied me on some of my most memorable races, such as the Ring of Steall Skyrace. 11 years on from X-TALON from the first edition, inov-8 is…

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inov-8 at the forefront of a graphene sports footwear revolution

Press Release x inov-8 inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of…

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