Endurance | Adventure | Chill
Last week On Running announced the launch of its world-first, subscription-based service to bring fully recyclable sportswear to the running community worldwide. The subscription service, named Cyclon, will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version. Once the…
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Kendal Mountain Festival has long been the home of World Premiere’s, exclusive talks, collaborations and the bringing together of minds. The outdoor, adventure and action sports communities are in many ways at the forefront of witnessing the world we live in and our impact, but along with that, it can be strongly argued that we…
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Sustainability. Suddenly the mass media have coined this word into popular culture. Brands everywhere are racing to shout about their sustainability credentials, even those in dirty industries i.e “clean coal”. We all want the benefits that come with less pollution, less waste and a full circle from concept to end of life of a product.…
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James Mackeddie 