It’s been a quiet summer on the whole for new product launches. Yes they have happened and/or will have occurred, however, with much attention focused on what we can’t do and the limitations that has put on our ability to enter the mountains and trail networks, things may have gone under our radars.
But not with inov-8
Last week I posted on my instagram about where will the next epicentre of FKT’s be, with the Lake District (inov-8’s HQ) being the amphitheatre for record breaking runs at the time….. well the Pennine Way is electric right now!
Featuring an improvement in its pioneering use of Graphene-Grip and a new plush cushioning foam that delivers greater energy return for longer, the TERRAULTRA G 270 is designed to chow down on big trail miles.
An evolution of the TERRAULTRA G 260 – which won multiple awards including Best Trail Running Shoe 2018* – the TERRAULTRA G 270 launches today (July 16th).
Among its testers has been Damian Hall, one of the world’s leading ultramarathon runners, who will wear it to attempt a Fastest Known Time (FKT) on the 268-mile Pennine Way (England’s oldest National Trail) next week. This will be a real gladiatorial battle, with John Kelly having in the past few hours set a new FKT for the Pennine Way!
Michael Price, COO of inov-8, who are based in the UK’s Lake District, said: “Ultramarathon running has boomed in recent decades, with studies* showing a 1600% increase in participation of events further in distance than a marathon.
“Our first specifically designed shoe for these committed runners, the TERRAULTRA G 260, featuring the world’s toughest grip, was a huge success. It has become the best-selling trail shoe in the history of our own website retail channel, with sales doubling in the past year.
“Now, following an 18-month period in which we gathered feedback from ultramarathon runners across the world, we are ready to launch the TERRAULTRA G 270. It features several small, yet crucially detailed, improvements that will make a big difference in performance. The best just got even better.”
As well as the improved use of Graphene-Grip rubber and outsole flex grooves to aid long-lasting sticky traction, the new POWERFLOW MAX midsole foam delivers 20% more energy return and retains its optimum cushioning levels for twice as long as its predecessor. This ensures a snappy and responsive ride at all times, even deep into an ultramarathon.
The new BOOMERANG insole boasts a 40% increase in energy return versus the previous footbed, while ADAPTERFIT technology in the upper works with the foot to adapt to any swelling or changes in terrain and improve overall comfort.
Hall, who won last year’s Ultra Tour Monte Rosa and placed top-five at the 2018 Ultra-Trail du Mont-Blanc, said: “These shoes are an ace in the hole! The grip is even better than before and the extra bounce from the cushioning is very welcoming as the miles stack up – as they will do on the Pennine Way FKT attempt. They hold the foot really well and have a nice wide toe box for extra comfort.”
Thanks to its collaboration with Graphene experts at The University of Manchester, inov-8 is the only brand in the world to use the Nobel Prize-winning material in sports footwear and has a patent pending on the technology. By infusing the world’s strongest material into their rubber, the brand has developed no-compromise outsoles for running, hiking and fitness that are both insanely sticky and incredibly tough wearing.
For those who like their straight forward numbers rather than tech, here are the key stats to give you an idea if this is something you’ll want to slip your feet into
Cleat depth: 4mm Fit: Grade 5 (inov-8 fit scale in the toe box is 1-5, with 5 being the widest)
Midsole stack height: 12mm in the heel & 12mm in the forefoot
Drop: Heel to forefoot differential, measured in mm – a Zero Drop shoe!
Weight: 270g (average weight across size curve)
Now, I am big fan of aggressive lugged shoes from inov-8 and have been using their F-Lite 230 over the past few months of lockdown work outs, but this category of mile munching ultra shoes, aimed at taking you over a variety of easier trails isn’t something ive had too much testing time with. I’ve also never run in a zero drop shoe.
Do you love zero drop? What do you think of the TERRAULTRA G 270?
I’ve been talking the the men of the fells and I will have a pair sent to my Southern HQ in the near future. I’ll produce a first look with a more in depth look at the technology and construction of the shoe. I should point out I never ran in the previous TERRAULTRA G 260, so am an unable do draw a direct comparison to its predecessor.
The TERRAULTRA G 270 launches today (July 16th), priced at £145 / €170 / $160
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