protect our winters – James Mackeddie

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The Outdoor Industry Demands Climate Policy

By: jamesmackeddie October 30, 2022

Newsclimate change, climate policy, consumers, cop27, environmental activism, outdoor brands, outdoor industry, policy, protect our winters, protect our winters Europe, protect our winters UK, protect what you loveLeave a Comment

The European outdoor industry sits in a key position in the fight against climate change As a collective, they are the people who decide what products are made, where they are made, who they are targeted towards and ultimately, the messages and stories that are shared with their immediate and wider communities. Its customer base…

POW Mobility Week – Commuting can be more than A 2 B

“Emissions from passenger transport are the main source of CO2 from outdoor sports. To tackle this, Protect Our Winters (POW) Europe hosts a European Mobility Week“ Now, I’m a tad late to the party. In fact, I’m out before it started Protect Our Winters Europe Mobility Week launched on my birthday, however, my girlfriend tested positive for…

Lauren MacCallum – The Accidental Activist

By: jamesmackeddie January 27, 2020

blog, Newsactivist, environment, greta thronburg, Lauren maccallum, patagonia, pow, pow uk, protect our winters, protect our winters UK, snow, take action, winterLeave a Comment

I’m fortunate to call Lauren a friend. Well, an online amigo I’ve met a couple of times. This time last year I was part of Protect Our Winters UK social media team, which as someone who has spent one lesson on skis and another on a board, really isn’t the best qualified to talk snow.…